Google Glass has occupied the media with all its cool features such as bone conduction hearing, its visual content, navigation, ability to connect to the web and at the same time not disturb the daily life.
There are several reasons why we think Google Glass Failed:
Google is a software company. Google Glass was a highly social device because you live your daily life with Google Glass and socialize with it. However, people don't want to have an electronic interface between each other. As they name their mobile operating system, that really felt like android in its literal sense. Google failed socially before as in Google Buzz or maybe Google+ (we believe it survives because of Gmail accounts and Google search). Google has always been a scientifically genius company.
Design. People wear smart watches because they are fashionable. Interestingly, Moto 360, which also belongs to Google, is a great example why all watches, except for Apple Watch is becoming round and more beautiful. If smart watches weren't visually appealing, then, smart watches as a fashion product wouldn't be still in the market. The same goes with the Glasses. Being a visual experience, Google Glass served for one function only, becoming an Android searching for outer space aliens. Instead, it could have a beautiful regular glass or an extraordinary new design and when there is no need, the visual lens part could have been removable.
Below is the Google Glass video review by Marques Brownlee
Price Tag. $1500! Really? For a product that hasn't proven to be an iPhone of its league? And to only Google Glass Explorers who were tech enthusiasts and journalists? It could have been humbly below $500 since they were early adapters and then, they could see the reaction before making it mainstream.
Functionality. When you have mobile phone, you can have it always in your pocket (we are lucky, it could have been named as pocket phone), however, when do you wear a glass? If it were a lens or some kind of equipment without interference or with the ability to install on other glasses, it would be understandable, but the functionality of it was unclear overall.
We believe if Google used the technology partially without the obligation of using the visual content all the time, then, the audio version would be a great start with fashionable glasses. The visual content could have been an extra feature, which would also be great.
A great example for the audio experience similar to what Google created was built by Zungle Glasses. They use the same bone conduction technology, however, only serving as a music listening experience. They raised almost $2milion with fairly good looking classes and the audio tech they market.
Below is how Zungle looks
Solos Cycling Smart Eyewear can be the other alternative that serves for cycling professionals looking for maximum performance. It is a niche market and the best part of it is the Performance Eyewear doens't need to be everywhere, you only wear them when you cycle and it gives you specific iinformation so you reach your maximum performance. See the video below for this new exciting glass that has the same technology as Google Glass.
Google could have followed the same path combined with the audio search and phone communication technology. Maybe they wanted to offer too much, a miracle product.